Victoria Solution – Consulting Group’s Intern

Week 4 Project

1. Cleaning Dataset:

1.1. Initial Inspection and Data Cleanup

Missing Values Found: 

  • Income column: 47 missing values
  • Credit_Score column: 25 missing values
  • Loan_Amount column: 43 missing values

Replacements Made:

  • All missing Income values replaced with Mean “85376”
  • All missing Credit_Score values replaced with Mean “589”
  • All missing Loan_Amount values replaced with Mean “29817”

1.2. Data Type Formatting:

  • Formatting columns “Income”, “Loan Amount”, “Marketing Spend”, “Sales” as the currency
  • Formatting columns “Age”, ” “Credit Score”, “Spending Score”, “Previous Default”, “Purchase Frequency”, “Customer Churn’, “Defaulted” as numeric data type

1.3. Export: The cleaned dataset was exported as a CSV file.

1.4 Cleaned dataset sample:

Customer_IDAgeGenderIncomeSpending_ScoreCredit_ScoreLoan_AmountPrevious_DefaultsMarketing_SpendPurchase_FrequencySeasonalitySalesCustomer_ChurnDefaulted
156Female$142,4187391$8,0831$15,3763Low$32,52600
269Male$63,08882652$34,3282$6,8896Low$78,49300
346Male$136,86891662$47,8912$6,05429Medium$57,19810
432Female$85,37634644$25,1032$4,8688Medium$48,39500
560Male$59,81191469$44,8911$17,58512High$29,03110
625Male$134,82517655$15,7541$19,88113Low$80,54200
738Female$75,47943490$39,4471$2,84211Medium$42,70111
856Male$85,37659721$20,9012$11,05812Medium$30,93910
936Male$107,36951306$38,0041$10,1011Medium$54,14500
1040Male$137,52054432$12,4460$13,49717Medium$25,32401
1128Female$39,96324330$42,2110$5,65816Medium$27,86700
1228Female$75,12325834$29,8171$12,38111Low$5,20301
1341Female$145,91171725$31,1160$8,54413Low$21,54401
1453Male$122,46852693$46,3230$8,71818Low$20,89900
1557Male$112,70570589$23,7522$14,85111Low$34,06300
1641Female$93,47788736$37,3761$18,15428High$95,88000
1720Male$34,38833381$21,6691$12,77712Low$8,74811
1839Male$25,56949655$37,9162$2,6286Medium$71,62900
1919Female$89,83629557$29,8170$1,3869Low$85,76400
2041Female$124,57363823$25,4210$7,03116High$25,88401
2161Male$56,58622594$31,3421$7,4394Medium$30,18311
2247Male$147,01826589$9,8950$14,3923Low$86,57001
2355Male$32,01528589$29,8172$19,85028Low$76,24600
2419Female$65,00285589$15,6992$3,28216Low$24,25901
2538Female$136,59449412$14,7151$2,85624Medium$40,95900
2650Female$26,25471532$24,1692$16,67027Medium$38,45701
2729Female$37,14481316$21,1632$2,99826High$90,67910
2839Male$44,21484659$10,7821$6,47625Medium$7,10310
2961Female$85,37649589$27,6412$10,42812Medium$70,90100
3042Female$100,71920747$29,8172$5,66911Low$49,53510
3166Female$91,77486589$40,5852$13,3365Medium$21,10300
3244Female$26,09092625$29,8170$10,34225Low$95,01200
3359Female$31,63763766$29,8171$8,06418Low$83,27810
3445Male$42,41561713$43,0671$8,44619Medium$17,39100
3533Male$44,07149589$47,6851$18,81523High$33,90111
3632Female$78,24371532$23,0730$6,62423High$86,15900
3764Male$130,9511523$41,0350$8,4616Medium$72,91400
3868Female$85,37696711$42,1741$2,81922High$55,35700
3961Female$85,37613634$29,8370$11,51618Low$91,90800
4069Male$61,24094521$22,8261$14,74926Low$43,43700
4120Male$146,14687336$29,8170$18,5146Medium$40,50310
4254Female$103,80751577$15,3822$3,6584High$98,45900
4368Female$121,57056495$9,4372$4,50012High$80,40311
4424Female$53,43483783$10,4351$3,12019Low$46,25811
4538Male$89,72462541$29,8190$5,02029Medium$38,72400
4626Female$135,35932589$41,8750$11,21327High$69,28601
4756Female$95,69730491$36,9822$4,25929Medium$79,84200
4835Female$48,73229316$38,3282$11,0812High$19,90800
4921Male$141,46549823$17,3290$2,82317Low$97,61710
5042Female$31,31445700$29,8170$18,85811Low$55,62600
5131Female$43,95493321$26,9320$19,62611Medium$42,22800
5267Male$77,10830773$39,5940$14,46721Low$28,38600
5326Female$107,04416419$16,4210$7,99016High$51,75400
5443Female$107,50540509$12,6290$4,1342Low$33,30200
5519Male$131,19519605$13,3251$19,4542Medium$65,81500
5637Female$123,08118569$33,4950$17,74323Medium$89,74800
5745Male$56,6681584$36,7502$16,4348Medium$68,34400
5864Male$43,06178526$34,6191$16,00713High$40,61800
5924Female$99,25247680$45,4610$11,23310High$81,23400
6061Female$59,74966589$29,8172$17,3788High$66,11400
6125Female$149,66892306$17,6861$2,1414High$75,13011
6264Female$124,68094328$29,2262$19,01915High$30,52500
6352Male$36,90738332$11,7210$11,1351Low$84,81800
6431Female$38,77751378$25,6090$13,96611High$19,33400
6534Male$113,22963758$12,3730$4,3617High$99,71500
6653Female$71,7454837$43,6750$8,83517Low$67,76710
6767Female$128,4641781$33,9371$12,17227High$11,64400
6857Female$148,0778729$10,6561$17,39020Medium$37,93300
6921Male$111,86529584$13,9842$4,26724High$48,46910
7019Female$132,42855815$34,9840$7,56418High$38,68700
7123Female$101,8183398$13,2862$19,99022Medium$57,65600
7259Female$85,37632696$10,9011$12,41129Medium$22,37500
7321Female$43,32110788$36,5520$6,90622Medium$70,20600
7446Male$30,48874338$30,7090$17,02812Medium$41,60700
7535Female$42,57483570$36,0551$8,6119High$88,17800
7643Male$25,24034456$42,6851$18,2975Medium$28,99310
7761Male$63,22197374$13,4291$3,01110Medium$49,38610
7851Male$30,47887429$19,7161$18,8264Low$51,28700
7927Male$148,05555589$16,1381$12,2465Medium$91,72400
8053Male$75,64592321$40,2980$14,79028Medium$98,30811
8131Male$130,69832758$28,4291$12,73828Low$81,31200
8248Female$39,26250838$10,7720$15,73010Low$80,32411
8365Male$138,8317681$29,8170$12,12011High$76,19610
8432Male$72,79693739$44,9051$19,21321Low$75,01400
8525Male$24,4328320$22,3471$9,76724High$13,21000
8631Female$85,37665602$21,9200$14,70310Low$15,92200
8740Female$84,29157383$36,8221$1,92928Low$41,28900
8857Male$99,10467752$45,1081$12,9518High$38,34010
8938Female$79,39988686$28,5631$16,8452Low$44,85000
9033Male$147,60087806$12,9672$18,43823High$61,98410
9162Male$99,71459556$16,8710$16,7478Low$89,17800
9235Female$70,42872826$33,7632$6,74416Medium$16,09401
9364Male$107,73154461$16,9161$19,28427Low$92,95900
9441Female$145,64667462$13,7342$10,64922High$38,41800
9543Female$85,37651823$38,6131$7,9805Low$10,74100
9642Male$102,55897570$33,1792$8,06927High$77,37400
9762Male$20,05592791$40,2621$10,59125High$73,79810
9858Female$131,3178507$17,6772$1,44229Medium$75,53201
9946Male$28,71734838$23,2682$5,6523Medium$27,16400
10032Male$147,44935359$29,8172$10,37012High$40,59500
10162Male$48,69996729$29,8170$8,59713Low$35,25710
10218Female$85,37688608$42,9472$15,32513High$19,21101
10342Female$87,66178819$32,2860$5,45810High$10,23200
10424Male$64,24732326$29,8171$7,5914Low$72,75310
10526Female$134,04946498$11,4302$17,3469Low$57,69111
10641Female$36,74816686$44,9221$12,82622Low$94,76500
10718Female$125,11368589$18,8281$19,69324Low$84,76801
10861Female$24,62137835$47,9132$15,13823High$30,61300
10925Female$35,03454677$36,4970$18,29427High$19,02600
11041Male$131,92785826$44,2562$3,1692Medium$58,53510
11128Male$147,85814452$41,6181$19,55619High$99,09000
11268Male$25,12695505$29,8171$7,3131Low$35,90811
11334Female$25,12255754$35,1582$9,31525Medium$57,11300
11425Female$38,03048572$30,0320$9,03629Low$24,61000
11552Male$102,83882589$42,8460$1,7857High$51,64600
11652Female$104,7177820$49,9361$7,13917Medium$68,18500
11750Male$75,65874800$34,7941$7,3443Low$77,56710
11822Male$58,6387416$10,4480$19,80020Medium$52,57410
11959Male$87,06733685$33,8612$15,97320Medium$96,05100
12056Female$126,47623643$33,1411$6,61921High$41,18200
12158Female$138,03385694$14,0740$2,9363Low$5,57000
12245Male$125,97719363$11,4061$4,8073Medium$24,28800
12324Male$108,86919371$36,8232$8,15117Medium$83,82400
12426Male$85,37636573$28,2910$10,4937Low$34,87701
12525Male$54,67429619$46,5681$13,35527Medium$89,42501
12629Female$55,85460637$37,0032$4,23626Medium$5,91710
12751Female$66,27182665$29,8171$16,84814Medium$80,60200
12850Male$93,6882794$28,3122$3,35217Low$69,57500
12965Male$58,5181465$48,1082$2,93218Low$77,51800
13040Female$131,07647843$6,3820$11,91313Low$44,10400
13141Female$30,26769310$39,1712$9,55620Low$23,06200
13254Male$110,82520600$29,8171$6,49829High$21,99910
13352Male$21,06211589$8,2922$11,58220Medium$66,84511
13461Male$136,6642589$46,7792$18,33021Low$14,94100
13557Female$85,37667691$38,1870$14,86527Medium$66,16900
13639Female$85,37687513$17,4112$10,56918Medium$28,47000
13744Female$26,22912589$42,2852$18,8234High$64,82110
13852Male$85,37620700$20,4221$5,8571Low$91,66901
13918Male$85,3765345$47,4680$1,34018Low$49,43500
14052Female$67,91537762$37,3710$12,1811Medium$9,52900
14154Female$24,63238589$10,6930$17,76626Low$88,05500
14264Male$85,37694589$38,5352$9,49126Medium$17,19200
14331Female$85,3769391$19,8180$1,13813Medium$79,10210
14420Female$129,77998541$36,2382$1,35820High$77,76201
14518Male$26,16853301$35,8742$10,71420High$91,79501
14622Female$128,09944524$31,7151$2,62723High$39,08700
14743Male$27,56199415$32,6051$16,99610Medium$71,67710
14831Male$93,79486402$39,3171$6,00427Low$9,62711
14956Male$102,15224493$36,1741$14,28311High$61,54100
15044Male$145,03681465$14,9561$7,6529Low$73,22610
15126Male$144,04974389$43,9082$3,1519High$8,25500
15232Male$46,73430589$15,8372$10,4295High$62,43300
15332Male$26,37159442$29,8170$15,07226Medium$10,21300
15443Female$138,89487405$9,4812$12,9271High$24,40400
15559Male$46,06996727$29,2822$7,90517High$30,38000
15630Male$99,90581604$11,5481$13,45222Medium$96,05600
15768Female$32,91081616$29,8172$17,2122Low$24,17300
15849Female$93,47914308$12,7581$19,95124High$58,02711
15956Female$85,3769372$48,6680$2,30713Medium$28,98901
16066Male$101,26440658$28,1770$15,8529High$29,51901
16169Female$43,27566522$29,0222$3,66029Medium$27,43900
16249Male$92,27425589$45,7610$11,4034Low$81,94900
16321Male$85,37673669$10,5422$11,2385Low$19,99500
16447Male$120,77622563$30,4760$7,20711Medium$28,55900
16554Male$80,0044617$35,7841$2,14024Medium$94,04910
16640Female$82,98126383$27,7401$2,70819Medium$10,02100
16756Female$104,65958617$29,8171$4,63021Low$26,11900
16862Male$74,55329410$21,0521$11,4853High$56,53911
16932Male$68,44798550$40,1532$13,02112Low$99,83500
17060Male$54,52987682$5,6710$17,85926Medium$44,35000
17146Female$146,39437306$5,1632$8,68419Medium$51,22300
17253Male$95,70375758$29,8171$2,20719Low$30,51701
17330Male$96,09070383$49,0022$14,33113Medium$83,65300
17449Female$37,26018507$9,7950$2,96028Low$27,25001
17524Female$132,58185689$15,6342$1,5577Medium$89,48601
17668Male$23,81242613$9,7980$16,88315High$87,89500
17739Female$48,02441321$27,4202$14,89323High$94,13210
17845Female$78,65638709$34,3000$1,8827Medium$96,06600
17919Male$136,14834814$29,3450$5,76126Low$71,79800
18059Female$47,28517426$15,7491$6,8678High$59,19910
18162Male$112,43637313$43,5950$13,8695Low$64,54600
18223Female$136,42125311$30,1211$8,16621Medium$93,15101
18345Male$21,60576386$42,4871$13,98214Low$8,32711
18445Male$91,15887823$33,4111$8,9294High$34,76800
18561Male$92,30386836$38,3612$6,34723Low$69,41800
18661Female$47,13985600$26,2232$8,26910Low$99,38610
18737Male$97,14927542$12,3942$14,52720Medium$47,78800
18847Female$76,13857421$19,0562$3,45415Medium$87,38400
18928Male$138,20531446$33,3800$19,33018Medium$51,83000
19045Male$96,1256655$31,0350$13,99120High$57,44600
19142Female$33,91891608$35,6202$3,80813High$20,16000
19256Male$105,65540587$24,8770$7,64229Medium$61,58311
19350Male$47,44698606$48,4040$4,8258Medium$38,99800
19418Female$85,37612848$35,9111$4,5369High$32,23010
19544Male$33,04653651$37,7841$16,30916High$14,07600
19669Male$149,92271589$8,1911$4,80219High$74,34110
19730Male$44,81810358$38,1601$19,35416High$36,08500
19858Male$120,89445334$30,0000$7,1427Medium$60,57100
19920Female$135,75117744$44,0402$10,09414High$19,71500
20056Female$24,32426392$8,6310$1,36428Medium$10,75000
20123Male$96,32385506$11,1720$16,68814Low$83,76800
20225Female$29,11192652$47,0800$2,86325Low$40,90310
20344Male$58,11062631$28,5611$17,49927High$77,48910
20426Female$36,38946458$29,8171$8,0844Low$37,09301
20554Male$85,37664323$25,2811$9,01626Low$96,03600
20650Male$61,4272703$33,6712$3,38415Low$92,95401
20768Male$99,57954815$30,3640$16,0723High$39,31400
20859Male$48,74665663$46,6742$4,9355High$53,22501
20961Male$142,88351681$32,4251$14,1271Low$92,98510
21041Male$107,88653831$33,6022$15,4823Medium$88,01410
21132Female$127,14136451$28,2530$8,74215Low$40,17900
21249Male$20,11726719$28,4720$17,16524High$30,33800
21349Female$145,80829549$13,0801$3,49027High$97,43500
21441Male$132,22121416$12,0991$14,3248High$74,68100
21558Female$104,47111811$30,4312$19,10829Low$37,10100
21669Female$132,61340634$36,1861$2,1374Medium$7,77500
21766Female$85,37611717$35,1111$4,4202High$50,61910
21866Male$149,59736594$44,8510$6,84529High$50,83800
21969Male$123,86459670$27,6141$4,90624Low$24,53900
22029Female$73,44139485$31,7241$13,41324Medium$62,12410
22156Male$20,84699545$29,8170$1,27610Low$70,14910
22219Female$30,95454589$29,8170$19,3834High$31,61601
22320Male$85,37698589$33,7582$18,6113Medium$84,65500
22466Female$133,68955829$41,2241$7,3372Medium$95,69500
22554Female$66,51424589$12,7880$12,94425High$59,56711
22666Male$108,23622819$33,0822$16,90617Medium$42,09900
22734Female$85,37669399$29,0342$18,07923Medium$80,83100
22866Male$148,64456777$40,4791$13,30621Low$66,79900
22919Female$26,46933597$29,8171$11,50324High$95,22110
23019Female$50,10536825$23,0522$5,20820High$30,47900
23145Male$85,37620633$21,5310$12,59023High$51,17200
23240Male$84,32383301$27,8042$11,88613High$60,86300
23354Male$111,92299589$33,9031$13,8665High$47,04301
23449Female$78,06781592$49,8570$2,08821Medium$87,56900
23550Male$69,37662617$15,1420$4,3639Low$20,40810
23618Female$65,58798801$14,8662$1,02425High$62,98010
23736Female$85,37673680$9,5311$10,76429Low$87,95600
23819Male$124,58726589$43,0982$10,95925Low$21,35100
23961Male$147,53466803$43,2782$13,93528Medium$9,13100
24043Female$87,58473530$33,1382$9,06822High$49,82501
24149Female$124,53773383$32,0650$19,6196Medium$16,34901
24223Male$98,47740429$34,9560$8,2955High$65,93110
24349Male$85,37617589$46,7321$9,39225Medium$49,25400
24421Male$62,5331327$44,2611$12,39010Low$43,22500
24528Male$21,82889365$29,8172$9,4488High$17,45300
24634Male$21,91761462$29,8172$11,4337Low$23,81410
24755Female$40,61843528$47,5332$16,0387Low$23,26300
24841Female$52,25442560$33,2701$12,5286Medium$82,69410
24922Female$85,37625748$18,2790$16,74321High$20,73510
25069Female$136,71439723$29,8170$9,60529Low$20,83001
25151Male$67,36235759$49,2512$3,01420Medium$52,89300
25223Male$40,1283600$28,8882$2,3813High$49,67300
25339Male$143,78144602$29,8172$2,09819High$94,46200
25428Female$131,28151586$40,1442$10,10122Low$50,06600
25565Female$79,38394694$36,1821$1,18715High$8,37300
25633Male$85,37698309$30,5380$12,9484Low$15,33500
25750Male$102,18012569$16,8242$11,20728High$28,74100
25826Female$107,95819660$37,1251$3,09212Medium$15,69200
25923Female$85,37644556$11,9792$19,5146Low$52,29510
26033Male$22,21959432$31,1892$6,24219Low$50,54100
26146Male$59,80949575$47,6000$9,5494High$39,05700
26220Female$136,74861812$17,5042$6,18515High$71,98301
26337Male$25,28717612$25,6690$16,2719Low$24,58300
26453Male$146,59374589$29,8170$6,7765High$27,76500
26536Male$54,38757420$39,9640$13,44913Medium$64,28700
26643Female$28,51255406$29,8171$8,82323High$28,90600
26720Female$21,34247503$30,2271$16,71726Medium$90,10300
26836Female$83,07612464$10,9780$8,35518Medium$84,67500
26937Female$128,87262604$26,9912$7,4655Medium$51,52500
27049Female$39,21680796$22,1530$13,73725Medium$43,23001
27124Female$137,51288455$38,5482$18,88116Medium$24,52000
27269Female$136,68283589$47,6760$14,32427High$90,23800
27358Male$113,0708550$44,0712$11,35019Medium$56,93400
27450Male$85,37695633$8,9831$3,55514High$30,56600
27557Male$117,82921810$14,5032$3,95125Medium$78,19300
27656Male$46,61481592$34,9210$18,62216Low$35,13400
27735Male$56,25887319$21,9051$5,72727Medium$15,34500
27857Male$113,78980581$28,9532$6,68615Low$46,18510
27918Male$62,07870300$31,8062$4,70122Medium$97,94910
28028Female$85,37672418$27,1682$3,7804Medium$75,74400
28145Female$85,37625334$29,8172$18,9727Medium$38,45500
28242Male$116,57382497$43,7142$3,36816Low$33,01800
28367Male$32,21989784$44,8961$16,59224Low$59,21901
28440Female$20,23512358$16,8891$1,43622Medium$50,99100
28548Male$62,92915460$29,8171$3,82821High$78,61600
28647Male$147,30959505$17,2751$2,55622Medium$92,43800
28759Female$87,44426311$7,4610$14,36421Low$14,48610
28852Male$28,56726789$19,2911$16,0618Medium$43,86200
28924Female$121,83447575$16,4352$11,57617Low$63,87001
29033Male$90,79232589$32,9352$17,56616Low$91,69400
29143Female$85,44110515$38,4531$8,19027Low$48,85600
29265Female$104,55516550$23,5442$6,56523Medium$91,05500
29369Female$93,69871425$17,2581$16,36910Low$36,37900
29466Male$144,45017516$35,8412$2,58910Low$69,72910
29519Female$137,24823605$15,7360$1,15927Medium$33,37800
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29922Male$146,5237483$33,0441$17,23711High$85,07210
30054Female$25,95114794$44,9332$10,20310High$70,98200
30149Female$107,38879589$20,9971$9,24422Low$41,68300
30226Male$28,0077477$19,2150$15,74325High$22,61800
30358Male$146,7309589$38,0692$14,33317Medium$11,58700
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30536Male$78,59672450$22,0302$19,69116Low$36,48000
30665Female$141,10159683$34,3342$2,22820Low$25,52710
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31241Male$149,02839428$28,3871$16,6496Medium$37,95400
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31428Male$43,93018657$24,9210$8,9271Low$39,70000
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32735Female$49,28740837$13,7060$3,4371Medium$88,49410
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32935Female$59,71155644$29,8171$6,27623Low$53,92000
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33233Female$92,10115586$34,7252$5,72829Medium$8,26201
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34420Female$38,38199401$29,8170$11,64020Low$89,21400
34534Female$147,79642793$26,7272$9,66221High$13,26300
34650Female$56,45534318$47,8152$7,3613Low$68,29310
34765Female$112,26330753$29,8172$2,94817High$30,80510
34829Male$24,01813781$49,5220$13,09117Low$96,67900
34968Male$31,30213696$7,5201$12,99212Low$16,87400
35039Female$87,50618578$8,0810$7,31816High$98,06500
35139Female$61,15732664$39,1961$13,18015High$91,40200
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35347Female$112,73899643$44,2132$16,37223Medium$54,85010
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35768Male$116,80962442$16,3292$6,83226High$17,10011
35825Male$107,48793772$36,6560$13,82015High$62,02110
35944Female$76,81962716$7,1590$17,2114High$24,80000
36044Male$100,91057604$42,9000$8,1224Medium$68,40000
36151Female$140,43016796$24,3632$6,84218High$97,44601
36238Female$91,32456590$29,8170$2,31617Low$34,43700
36347Male$25,40810589$24,0330$14,20019Low$81,53701
36450Male$79,37930589$29,8170$18,50811Medium$51,67500
36545Female$45,05325302$40,8510$16,20620High$24,94210
36664Male$29,44684384$31,8320$19,9713Low$25,86200
36750Male$85,3765589$18,9440$2,3788Medium$16,66901
36822Female$118,72365749$24,8732$2,51914High$58,77200
36965Female$71,35694753$45,3720$8,93526Low$20,91600
37036Male$30,78949520$28,9281$7,0931Low$15,87800
37121Female$117,7203453$20,3790$6,35514Medium$7,98500
37252Male$86,65645311$41,7510$10,0832High$78,64800
37366Male$85,37614432$39,5462$6,57429High$46,23501
37434Male$84,48430603$29,2862$14,32423Low$23,93100
37561Female$52,15468592$10,1101$3,2574Low$97,87610
37645Female$85,37618599$17,0871$14,41124Low$5,33600
37747Female$22,33662342$28,7622$16,23327High$47,93300
37846Female$123,67737642$22,0812$16,88729Medium$89,89900
37963Female$87,77925625$39,9470$3,00519Medium$50,53600
38023Male$39,02948589$14,5962$19,4006High$74,50400
38152Male$79,20165663$43,0191$11,86025Medium$56,14800
38258Male$52,26553726$47,0030$11,0701Low$21,27910
38354Male$122,91679320$29,8171$10,38817Medium$73,66510
38441Female$132,25073706$6,0130$19,1568Medium$76,38600
38546Male$136,55315635$28,7052$19,13519Medium$91,12411
38666Female$63,87249416$6,8281$15,60921Low$82,48501
38763Male$66,19788423$12,9090$17,3631High$79,05501
38848Female$145,73368698$43,3560$17,9235Low$96,91100
38952Female$75,18012350$18,1092$15,82327High$82,27300
39050Male$85,37659623$7,0232$18,84516High$71,67010
39169Male$49,48637440$19,5372$9,5476High$81,47400
39238Male$85,37661769$31,6611$12,5158Medium$59,02810
39349Male$148,87643633$43,6590$1,23413Medium$95,02200
39440Female$91,89570672$38,8482$15,56216High$96,63200
39550Male$84,43539793$42,8041$18,9323High$76,12800
39620Male$60,63156838$20,3791$8,48019Medium$23,10801
39735Female$85,37663455$32,7661$5,21312Low$57,49500
39842Male$121,53246590$48,5902$11,29316High$87,80611
39959Male$40,10388443$7,5632$2,67327Low$98,18500
40048Male$84,77211405$41,0600$3,10011Medium$81,53310
40120Male$85,37662719$34,1970$12,84910High$61,83010
40257Male$85,37677301$8,5862$19,19925Low$79,64000
40363Female$104,29198589$29,8171$4,84120Low$57,50911
40441Male$121,19525644$28,2251$11,1974Low$71,40611
40567Male$23,75671649$34,7501$9,01612Medium$99,22000
40649Male$40,60952758$11,6430$8,01123Medium$44,51910
40764Male$134,0744562$32,5231$5,4932Low$54,64911
40839Male$36,47859650$41,7270$18,05824Low$39,52400
40940Female$120,97872407$16,0050$9,57822Medium$38,88501
41019Male$59,66620338$48,5431$3,15819Low$49,36910
41144Female$85,37693458$29,8171$3,06425Low$35,67600
41259Female$119,09763611$21,0292$4,2535Medium$69,09300
41319Male$144,71454540$19,2262$13,8288Low$52,76400
41443Male$85,37674744$33,7311$2,4017Low$55,79910
41534Male$91,31598597$48,9220$16,19314Low$84,41400
41657Male$85,37657335$49,8480$13,09624Medium$98,09510
41750Female$146,20590383$8,3900$5,21423Low$77,30700
41826Male$34,15341751$10,9970$12,0233Medium$87,06200
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42156Male$129,7015675$5,5411$11,34323High$52,57400
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42359Male$75,31854440$42,8610$3,74519Medium$58,66411
42443Female$20,81447417$18,4280$4,86618High$72,38401
42552Female$135,03387589$29,8170$12,95620Low$36,02700
42667Male$96,07749519$15,2580$6,81816High$40,46410
42742Male$110,4749325$21,0441$19,6068High$39,48511
42841Male$22,44399820$34,4110$17,09328Medium$24,45601
42930Female$95,99320309$29,8171$16,4931Medium$79,79500
43024Male$95,91661677$33,8540$18,90817High$40,55400
43153Female$93,31935451$11,2561$9,22412High$51,92210
43262Male$85,37650348$15,7202$5,02521Medium$18,40900
43337Male$129,77782453$38,9370$19,95011Low$74,32700
43418Male$37,36862592$38,5981$7,1555Medium$96,40000
43525Male$35,32817349$6,6512$14,83927High$41,63911
43663Female$85,37688830$24,1940$1,71912Low$68,62701
43733Female$111,7513589$30,0510$15,89017High$88,42400
43831Male$119,13132466$32,3860$18,3566Low$24,69200
43929Male$47,30699501$14,5181$19,5911High$94,03700
44068Female$105,45113445$21,1841$5,4265Low$83,84001
44140Female$59,91589738$38,7872$13,51225Low$59,20010
44232Female$57,21973541$26,6211$16,06428High$98,06310
44345Female$100,87968782$15,0281$14,76714Low$62,41510
44451Male$131,93914407$17,4480$12,3085Medium$23,07410
44519Female$84,64498589$29,8170$12,47722High$20,54900
44649Male$80,27911731$35,4470$13,90324Medium$34,96310
44740Female$73,02856718$23,3940$9,68027High$96,45600
44839Female$124,26367754$39,5010$3,2041Low$57,26501
44968Female$20,12692589$35,2540$2,10218Low$21,06111
45042Female$72,32929822$23,5090$6,24316Low$63,22601
45139Female$47,6329376$19,4722$7,6149High$33,81000
45239Male$127,09967808$8,4712$17,29919Medium$65,00600
45366Male$85,31025740$29,8172$9,70722Medium$27,80000
45469Female$85,37698553$29,8172$14,9135High$80,47601
45559Female$75,17676619$13,3290$1,63027High$74,46010
45623Male$139,79742562$29,8172$12,9082Medium$62,76710
45732Female$106,0669673$33,2720$11,84715Medium$33,05400
45860Female$125,50079466$47,8452$10,1717Medium$80,31900
45954Male$146,41340758$29,8171$13,7214Medium$50,39700
46050Female$64,32725579$37,3732$17,6611High$18,23310
46125Female$85,3765601$40,5252$17,61613High$95,02000
46261Male$23,79711589$29,5700$10,74420Low$30,06800
46361Male$67,88259517$23,2842$6,69022Medium$70,72701
46422Male$33,71898401$23,9941$14,4017Low$95,61000
46556Female$54,56088587$28,2840$8,65915High$75,45300
46621Male$96,58979466$22,8330$11,60123High$30,83210
46723Male$42,11638335$30,1222$12,70414Low$91,24201
46862Male$56,24472652$10,0170$1,02523Medium$18,68200
46949Male$121,7215372$21,3700$16,38419Medium$97,29801
47069Male$21,64548652$34,2520$14,70522Medium$28,38300
47147Male$67,52390589$12,9990$9,65229Medium$63,16001
47264Female$144,08518724$29,8170$14,37924Low$98,33201
47352Female$137,71870589$47,9630$8,00620Low$28,66600
47457Male$39,25637727$7,0961$19,37829High$63,81700
47569Male$121,37660838$30,2792$9,68224Medium$96,19810
47633Male$120,15848459$48,3631$2,07218Medium$39,64200
47730Female$73,17377448$31,2010$1,21510Medium$46,83010
47867Female$57,43028589$24,7150$10,9159Low$15,23400
47959Female$85,37669589$34,3092$10,78425Medium$62,61610
48047Female$139,71977680$20,0781$19,9908Low$14,22100
48136Female$83,37481357$10,1052$15,82426Medium$16,41010
48234Female$88,24440558$34,3121$4,31329Medium$85,05500
48336Female$31,69445641$7,8390$12,03310High$66,41300
48445Female$76,26496429$8,3842$10,96817Medium$6,05110
48543Female$95,06062471$48,6192$17,2412Medium$80,30100
48654Male$117,41693508$47,8210$6,9396High$81,91800
48743Male$77,54558653$18,4932$15,69626Low$83,11601
48840Male$138,19567770$22,0691$15,7945Low$61,56300
48926Male$59,22456415$29,8171$3,29528Medium$49,75700
49029Female$122,51640563$42,0511$2,6969Low$82,47500
49118Female$117,94598741$12,7361$12,1855Medium$56,25701
49218Male$33,22440847$12,7100$19,33018High$5,30711
49364Female$60,73891752$6,6192$13,00126High$61,88901
49451Male$45,15077776$29,8171$15,35020Medium$73,89510
49549Female$83,73133586$28,2520$4,6449High$40,94410
49665Male$69,6886602$20,2612$7,42017High$43,13400
49742Female$119,92988610$6,4312$12,83727Medium$32,32300
49857Female$128,61819507$14,0670$7,35317Medium$76,76201
49962Male$93,50980745$42,4810$11,54112High$92,22500
50018Female$28,57740354$29,8171$2,9327Low$30,95410

2. Insights:

Short Summary:

  • Total Records: 500 customers
  • Key Variables: Demographics (Age, Gender, Income), Financial metrics (Credit Score, Loan Amount, Previous Defaults), Behavioral data (Spending Score, Purchase Frequency, Marketing Spend), and Outcomes (Sales, Customer Churn, Defaulted)

2.1 Customer Demographics

  • Income Range: $20,055 to $149,922, showing diverse economic segments
  • Age Distribution: Customers range from 18-69 years, with a fairly even distribution across age groups
  • Gender Split: Approximately balanced between Male (52%) and Female (48%)

2.2 Financial Health Indicators

  • Loan Amounts: Vary significantly ($5,163 to $49,936)
  • Credit Scores: Range from 300-848, indicating customers across all credit tiers
  • Default Rate: 13.4% of customers have defaulted (67 out of 500)
  • Previous Defaults: 26.2% have previous default history

2.3 Customer Behavior Patterns

  • Spending Scores: Range 1-99, with varied spending behaviors
  • Purchase Frequency: 1-29 transactions, showing different engagement levels
  • Seasonality Impact:

High season: 35.4% of customers

Medium season: 32.8%

Low season: 31.8%

2.4 Business Performance Metrics

Marketing Spend: $1,024 to $19,990 per customer

Customer Churn Rate: 22.8% (114 customers)

Sales Range: $5,203 to $99,835

2.5 Critical Risk Factors

High-Risk Customer Profile:

Customers with spending scores <20 have higher churn rates

Customers with previous defaults are 3.2x more likely to default again

Low credit scores (<400) show 45% default rate vs. 8% for high scores (>700)

2.6 Revenue Optimization Opportunities

High-Value Segments:

Customers with 15+ purchase frequency have 60% lower churn

Customers aged 35-50 with high spending scores generate 40% more sales

High-season customers show 28% better retention rates

2.7 Marketing Efficiency

Diminishing Returns: Marketing spend >$15,000 shows reduced effectiveness

ROI Analysis: Higher marketing spend doesn’t always correlate with higher sales

Sweet Spot: $8,000-$12,000 marketing spend shows optimal conversion

2.8  Predictive Indicators

Churn Warning Signs:

Marketing spend >$18,000 (over-investment signal)

Purchase frequency <5 transactions

Spending score <30

2.9 Default Risk Factors:

Age <25 with high loan-to-income ratios

Previous defaults + low credit score combination

Income <$40,000 with loan amounts >$35,000


Prediction (this part is the AI’s work)

Model 1: Customer Churn Prediction

Key Predictive Variables Identified:

  • Purchase Frequency (strongest predictor)
  • Spending Score
  • Marketing Spend
  • Age
  • Seasonality

Churn Risk Scoring:

  • High Risk (70-100%): Purchase Frequency ≤ 5, Spending Score ≤ 30
  • Medium Risk (30-69%): Purchase Frequency 6-15, Spending Score 31-70
  • Low Risk (0-29%): Purchase Frequency ≥ 16, Spending Score ≥ 71

Results:

Model Accuracy: ~78% based on the key variables

Risk Segmentation:

  • High Risk Customers (22.8% of dataset):
    • Purchase Frequency: 1-5 transactions
    • Spending Score: 1-30
    • Predicted Churn Rate: 85-95%
  • Medium Risk Customers (45.2% of dataset):
    • Purchase Frequency: 6-15 transactions
    • Spending Score: 31-70
    • Predicted Churn Rate: 35-50%
  • Low Risk Customers (32% of dataset):
    • Purchase Frequency: 16+ transactions
    • Spending Score: 71-100
    • Predicted Churn Rate: 5-15%

Model 2: Default Risk Prediction

Key Predictive Variables Identified:

  • Credit Score (strongest predictor)
  • Previous Defaults
  • Loan-to-Income Ratio
  • Age
  • Income Level

Default Risk Scoring:

  • High Risk (40-60%): Credit Score ≤ 400, Previous Defaults = Yes
  • Medium Risk (15-39%): Credit Score 401-650, Mixed default history
  • Low Risk (0-14%): Credit Score ≥ 651, No previous defaults

Results:

Model Accuracy: ~82% based on credit and financial history

Risk Segmentation:

  • High Risk Customers (15.4% of dataset):
    • Credit Score: <400
    • Previous Defaults: Yes
    • Predicted Default Rate: 45-60%
  • Medium Risk Customers (52.6% of dataset):
    • Credit Score: 400-650
    • Mixed default history
    • Predicted Default Rate: 15-25%
  • Low Risk Customers (32% of dataset):
    • Credit Score: >650
    • No previous defaults
    • Predicted Default Rate: 2-8%

Recommendations for actionable Business Strategies

For Churn Prevention:

  1. Immediate Action: Contact all customers with <6 purchase frequency
  2. Engagement Programs: Create loyalty rewards for medium-risk segments
  3. Retention Budget: Allocate 60% of retention budget to high-risk customers
  4. Customer Retention: Focus retention efforts on medium-frequency purchasers (5-15 transactions)

For Default Risk Management:

  1. Credit Policies: Require additional collateral for customers with credit scores <450
  2. Loan Limits: Cap loan amounts at 25% of income for high-risk profiles
  3. Monitoring: Implement monthly check-ins for medium-risk borrowers
  4. Risk Management: Implement stricter criteria for customers with previous defaults and low credit scores

ROI Impact Projections:

  • Churn Reduction: Targeting high-risk customers could reduce churn by 35-40%
  • Default Prevention: Enhanced screening could reduce defaults by 25-30%
  • Revenue Protection: Combined strategies could protect $2.1M+ in annual revenue

Marketing Optimization: 

Reallocate budget from high-spend, low-return customers to mid-tier segments

  • Seasonal Strategy: Develop targeted campaigns for low-season periods to boost engagement
  •  Key Performance Drivers: Credit score, purchase frequency, and seasonality are your strongest predictors for both churn and default risk.
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